Marketing Trends

Serving “the right ad, to the right person, at the right time,” has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your product. But to actually do this right requires a considerable amount of data collection that […]

Useful Vs. Creepy: The Jury Is Still Out

By now, as I have, you’ve read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn’t care less if it paves the way for Verizon to serve video content and ads better, or results in the sale of HuffPo and TechCrunch to the Germans. …read […]

AOL: A Legacy Of Most-Hated

A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this comes as a big surprise. …read more Source:  

The Next Ad Blocker: Social Media

By Kamal Ahluwalia Customer happiness. Customer loyalty. Customer reference. These are essential to any thriving business, and there are thousands if not millions of different strategies for boosting all of them. All three of these categories are branches from the same tree, but …read more Source:  

Adoption: The Key to a Happy Customer