Daily Archives: January 9, 2015







A federal judge said this week that she will await guidance from the Federal Communications Commission before continuing proceedings in a lawsuit centering on whether Lyft’s “invite friends” feature violates an anti-spam law. The FCC is currently considering petitions by two companies that argue the invitational text messages don’t violate […]

Text-Spam Case Against Lyft Suspended Until FCC Weighs In






By Chuck Schaeffer By Chuck Schaeffer Accurately Responding to Market Change to Create Competitive Advantage Retail strategy is at a reset moment. Historically, retail CEOs have designed business strategies by creating differentiation among the 8 primary factors of location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and […]

Why Retail Strategies are in Desperate Need of Change