Nespresso Personalization Grinds Out Competition

By Bryan Pearson

Nespresso

Nespresso Personalization Grinds Out Competition

When it comes to stimulating consumer interest, loyalty marketers have become quite adept at brewing up ideas. Few of these ideas, however, resonate with the consumer to the point of clouding …read more
Source: customerthink.com  

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Why is SEO So Hard? Here’s Why with Mark & Eric

By Eric Enge

cog-2

In this episode of Here’s Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, …read more
Source: customerthink.com  

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Listening: Giving the Customer Control

By Richard Shapiro

Listening: Giving the Customer Control

Listening patiently to a customer gives them a feeling of control. Customers want to know they are uniquely important and their specific needs are being attended to. They don’t want to …read more
Source: customerthink.com  

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Sales success – just how important is grit?

By Janet Spirer Grit is perseverance and passion for long-term goals – and may be the missing link for sales success. Continue reading …read more
Source: customerthink.com  

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Development of the Customer Sentiment Index: Reliability, Validity and Usefulness

By Bob Hayes

This is Part 3 of a series on the Development of the Customer Sentiment Index (see introduction, Part 1and <a class="colorbox" title="Development of …read more
Source: customerthink.com  

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We all underestimate the power of YouTube to create a human touch

By Steven Van Belleghem

Maker studios

Last September I had the pleasure of visiting Maker Studio’s in Los Angeles. Maker Studios manages tens of thousands of YouTube channels, all of which generate billions upon billions of views per year. It is by definition the media …read more
Source: customerthink.com  

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Evolution of the Organization Pt. 1

By Jacob Morgan

This concept and visual was taken from my new book, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. A few weeks ago I introduced the concept ofThe 14 Principles of the Future Organizationwhich …read more
Source: customerthink.com  

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7 Big Questions For B2B Marketing Leaders in 2015

By Tony Zambito

seven_by_enframed

Another year and more questions facing B2B Marketing Leaders. We are faced with a rapidly changing digital economy and evolving buyer behaviors. Challenging the best plans and intentions drawn up for 2015. Each year begets a …read more
Source: customerthink.com  

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3 Principles That Turn Mediocre Customer Experiences Into Remarkable

By Janne Ohtonen When you think about remarkable customer experiences, what kind of companies come into your mind? The ones that create remarkable experiences or the ones that are mediocre? I bet the remarkable ones! So, how do you turn mediocre experiences into …read more
Source: customerthink.com  

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Why Happy Customers Leave

By Lincoln Murphy We have to be clear on the distinction between “happy” and “successful” when it comes to our customers. Happy is a feeling, successful is quantifiable. their customers have a goal, an ROI they’d like to reach, a Desired Outcome they …read more
Source: customerthink.com  

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