When it comes to stimulating consumer interest, loyalty marketers have become quite adept at brewing up ideas. Few of these ideas, however, resonate with the consumer to the point of clouding …read more
Source: customerthink.com
By Eric Enge
In this episode of Here’s Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, …read more
Source: customerthink.com
Listening patiently to a customer gives them a feeling of control. Customers want to know they are uniquely important and their specific needs are being attended to. They don’t want to …read more
Source: customerthink.com
By Janet Spirer Grit is perseverance and passion for long-term goals – and may be the missing link for sales success. Continue reading → …read more
Source: customerthink.com
By Bob Hayes
This is Part 3 of a series on the Development of the Customer Sentiment Index (see introduction, Part 1and <a class="colorbox" title="Development of …read more
Source: customerthink.com
Maker studios
Last September I had the pleasure of visiting Maker Studio’s in Los Angeles. Maker Studios manages tens of thousands of YouTube channels, all of which generate billions upon billions of views per year. It is by definition the media …read more
Source: customerthink.com
By Jacob Morgan
This concept and visual was taken from my new book, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. A few weeks ago I introduced the concept ofThe 14 Principles of the Future Organizationwhich …read more
Source: customerthink.com
By Tony Zambito
Another year and more questions facing B2B Marketing Leaders. We are faced with a rapidly changing digital economy and evolving buyer behaviors. Challenging the best plans and intentions drawn up for 2015. Each year begets a …read more
Source: customerthink.com
By Janne Ohtonen When you think about remarkable customer experiences, what kind of companies come into your mind? The ones that create remarkable experiences or the ones that are mediocre? I bet the remarkable ones! So, how do you turn mediocre experiences into …read more
Source: customerthink.com
By Lincoln Murphy We have to be clear on the distinction between “happy” and “successful” when it comes to our customers. Happy is a feeling, successful is quantifiable. their customers have a goal, an ROI they’d like to reach, a Desired Outcome they …read more
Source: customerthink.com
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