The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

By Kate Leggett

The CRM market serving the large enterprise is mature. A great amount of consolidation has happened in the last five years. For example, Oracle, focused on providing consistent end-to-end customer experiences across touchpoints, has acquired a great number of point …read more
Source: customerthink.com  

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What’s The Difference Between UX and CX At An Experiential Level?

By Maz Iqbal

Is there a difference between UX and CX? Yes.What is the difference between UX and CX? Allow me to answer this question by sharing my experience in dealing with a web hosting company.

The User Experience? Great!

I came across a web …read more
Source: customerthink.com  

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Terminus Offers Targeted Display Ads for B2B

By David Raab Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe …read more
Source: customerthink.com  

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Six Critical Checkpoints for a CCO

By Jeanne Bliss

Suggesting a Chief Customer Officer may seem frivolous to leaders who believe they already focus on customers. There’s often a proliferation of tactics and projects underway. The problem is these disconnected actions don’t amount to anything significant for customers. Here …read more
Source: customerthink.com  

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Building Trust In Your Business – The Role Of The Leader

By Andy Hanselman

Trust

26Mar Building Trust In Your Business – The Role Of The Leader

‘Trust’ is one of those things that most people recognise is a key characteristic of effective leaders. I think it’s more than that, it’s …read more
Source: customerthink.com  

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Who Is To Blame When Your Dumb-Assed Idea Bombs?

In a transparently desperate attempt to pander to social media’s click-bait mentality, McDonald’s in Europe is offering a range of clothing and home decor items such as wallpaper and bed sheets
imprinted with Big Macs, …read more
Source: mediapost.com  

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3 Warning Signs Your Online Campaigns Are Failing, and how to fix them…fast!

By Kate Boyce There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your campaign, carefully consider your targeting options, place your bids and off you go. You monitor your …read more
Source: customerthink.com  

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Is customer service going to get worse before it gets better?

By Adrian Swinscoe

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A company’s ability to deliver excellent customer service is increasingly becoming a source of competitive advantage. However, two recently released UK studies offer different perspectives and challenges on how companies are performing …read more
Source: customerthink.com  

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Emotions are the Best Customer Metrics After All!

By Jeannie Walters

It’s Day twoat the Next Generation Customer Experience conference.

(You can catch up on my takeaways from day onehere!)

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4 Tips to Power up Prospecting in 2015: #2 Commit to It!

By Dan McDade

Power up Prospectiing 2

In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. …read more
Source: customerthink.com  

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