Unsolicited Advice To The Graduate

I am scheduled to be the “parent speaker” at a dinner for the seniors graduating from my son’s high school. This is like getting the “$10 for second place in the beauty contest” card in Monopoly – but
since it is not the commencement address, it means I don’t have to provide any practical advice about life after high school. Which is too bad, because I do have some tips. …read more
Source: mediapost.com  

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AOL: A Legacy Of Most-Hated

By now, as I have, you’ve read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn’t care less if it paves the way for Verizon to serve video content and ads better,
or results in the sale of HuffPo and TechCrunch to the Germans. …read more
Source: mediapost.com  

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The Native Son Rises

I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. It referenced a few companies that are already creating
content and automating its distribution. So I looked up one of the companies, which said its “freelance network covers over 60 countries and includes over 45,000 award-winning journalists.” …read more
Source: mediapost.com  

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I'll Tell You What This Is About – Just As Soon As I Look It Up

In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, “Altogether, 24 million pages of paper documents
have been eliminated.” But on Tuesday, the app crashed. …read more
Source: mediapost.com  

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Piling On The Hate: Stop Fighting Unbundling

Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants, was this one from a 65-year-old retired
electronics salesman, who told the WSJ: “I’ve been paying for ESPN for 30 years and never watch it.” Really? My head would not have snapped back if he had said, Nickelodeon or Home Shopping Network or
even Food Network, but ESPN? As in no college football? No “Monday Night Football?” No Little League baseball playoffs? No “Around the Horn!!” I think that is grounds for excommunication from the
“Mystic Knights of The Male Persuasion.” Leave it to the Journal to track down the singular exception to the rule. …read more
Source: mediapost.com  

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The Next Ad Blocker: Social Media

A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video
programming. None of this comes as a big surprise. …read more
Source: mediapost.com  

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Unfriend Anyone Who Sends You Baseball Footage

In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps like Meerkat and Periscope, since play is licensed content
and MLB policy prohibits fans from taking live video. …read more
Source: mediapost.com  

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Adoption: The Key to a Happy Customer

By Kamal Ahluwalia Customer happiness. Customer loyalty. Customer reference. These are essential to any thriving business, and there are thousands if not millions of different strategies for boosting all of them. All three of these categories are branches from the same tree, but …read more
Source: customerthink.com  

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Tips And Strategies To Turn Existing Customers Into Repeat Buyers

By Anand Srinivasan A study conducted by Marketing Metrics showed that the average probability of selling your product or service to a new prospect was 5-20%. If that sounds impressive, consider this – the probability of selling to an existing customer is a …read more
Source: customerthink.com  

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Building the Customer-Centric Mind-set: Customer-Centric Circles

By Gautam Mahajan So many articles are written on customer-centric processes and training. Very few talk about changing the mind-set. The customer-centric or Customeric mind-set starts at the top of an organisation and has to be built at all levels of the company. …read more
Source: customerthink.com  

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