British Postal Service Aims Low With Retargeted Snail Mail

Royal Mail is the primary postal service for the U.K. (think USPS, but with cute British accents). It was founded, get this, in 1516 by Henry VIII, so it is not like they are newbies to the world of
customer service. But that doesn’t protect them from dumb-assed ideas. …read more
Source: mediapost.com  

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Climbing Out Of The Funnel

Each time I read that as a consumer I am “on a journey through the funnel,” I suddenly feel exhausted. …read more
Source: mediapost.com  

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Kudos To The NHL For Doing It Right

I am not a big hockey fan, but I always watch the Stanley Cup finals, because it is simply the best sporting event on TV (with the exception of all college football games – oh, and maybe March
Madness). …read more
Source: mediapost.com  

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You Don't Have To Be Big To Be Bad

You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach house in North Carolina. While dealing with its
front-office folks is generally a pleasure, god help you if you need technical support, because it is just as crappy, if not worse, than the bottom-feeders of the industry, Time Warner Cable. …read more
Source: mediapost.com  

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You Don't To Be Big To Be Bad

You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach house in North Carolina. While dealing with its
front-office folks is generally a pleasure, god help you if you need technical support, because it is just as crappy, if not worse, than the bottom-feeders of the industry, Time Warner Cable. …read more
Source: mediapost.com  

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Useful Vs. Creepy: The Jury Is Still Out

Serving “the right ad, to the right person, at the right time,” has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your
product. But to actually do this right requires a considerable amount of data collection that leaves audiences feeling a little queasy. …read more
Source: mediapost.com  

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Unsolicited Advice To The Graduate

I am scheduled to be the “parent speaker” at a dinner for the seniors graduating from my son’s high school. This is like getting the “$10 for second place in the beauty contest” card in Monopoly – but
since it is not the commencement address, it means I don’t have to provide any practical advice about life after high school. Which is too bad, because I do have some tips. …read more
Source: mediapost.com  

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AOL: A Legacy Of Most-Hated

By now, as I have, you’ve read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn’t care less if it paves the way for Verizon to serve video content and ads better,
or results in the sale of HuffPo and TechCrunch to the Germans. …read more
Source: mediapost.com  

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The Native Son Rises

I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. It referenced a few companies that are already creating
content and automating its distribution. So I looked up one of the companies, which said its “freelance network covers over 60 countries and includes over 45,000 award-winning journalists.” …read more
Source: mediapost.com  

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I'll Tell You What This Is About – Just As Soon As I Look It Up

In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, “Altogether, 24 million pages of paper documents
have been eliminated.” But on Tuesday, the app crashed. …read more
Source: mediapost.com  

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