The Definitive Guide To The Future Of Selling

By Dave Brock The debate rages, there are 100′s of articles discussing the future of selling.  To many, the future of selling is social; to another large segment it’s inside sales; to some it’s the channel.  Many declare cold calling … …read more
Source: customerthink.com  

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How Brainshark got its customers talking about them

By Adrian Swinscoe We all know how important positive word of mouth and advocacy is to the growth and success of a business. However, many businesses find it difficult to get their customers to talk about them. This situation can … …read more
Source: customerthink.com  

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The simplicity of a smile – it’s great for you and your customers!

By Ian Golding Smiling – we all do it. Some of us do it more than others, but it is very likely that we will all smile at some point today. There are actually some very interesting facts about the … …read more
Source: customerthink.com  

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Customer Service Means Listening and Taking Action

By John Borillo There is this saying in the call center industry that goes something like, “Customer complaints are a golden opportunity to do better”. If it sounds quite weird, well think of it this way: listening to customer feedback, … …read more
Source: customerthink.com  

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Creating the ‘right’ impression at exhibitions

By Julia Writer Exhibitions and conference halls are busy places; stand upon stand of companies and businesses offering their products or services, all telling passing potential customers they are the best people with whom to spend their hard-earned money. In … …read more
Source: customerthink.com  

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How Media Consumption Statistics Can Mislead Marketers

By David Dodd Understanding media consumption patterns is obviously important for effective marketing, but marketers shouldn’t rely too much on high-level media consumption data for three reasons. …read more
Source: customerthink.com  

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Thinking in Paradoxes

By Wim Rampen Every now and then we see proof that a new way of doing things actually produces better results, but still old habits are all around us and they continue to produce results too, …read more
Source: customerthink.com  

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Insights Aren’t Enough

By Peter Leppik Anyone who has done any sort of data collection or analysis in the business world has almost certainly been asked to produce insights. “We’re looking for insightful data,” is a typical statement I hear from clients on … …read more
Source: customerthink.com  

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Making What Counts Really Count [in B2B sales productivity]

By John Cousineau Friend + colleague Anthony Iannarino notes that Reps can never produce results without activity, but they never produce results unless activities generate positive outcomes. He goes on to suggest that most salespeople fail because they take too … …read more
Source: customerthink.com  

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What’s Missing From Your Training on Sales Coaching?

By Michelle Vazzana A sales manager’s entire attention is focused on leading a sales force to achieve specific organizational business objectives and goals, yet there is something conspicuously missing from sales manager training on coaching — a focus on the … …read more
Source: customerthink.com  

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